A Fitness Innovation Product Development for Startup in California
Background:
The president of the startup wants to have an innocative wearables of fitness ice pack for the market, after looking at the requirement Sourcing Captain noticed the main chanllenge.
- Medical-grade cooling performance
- Aesthetic plastic injection molding
- Multi-material integration (silicone/fabric/chemical gel)
- This will require an ecosystem involved into different industries to form the same product.
Expectation:
The customer hope to have a elegant look silicone ice pack and perfect of cooling time when using the ice pack.
Solution:
The Cross-Industry Sourcing Framework: creating a product that bridged medical efficacy, consumer aesthetics, and industrial scalability. Traditional suppliers struggled to deliver all three aspects. A cross-industry sourcing framework that harnessed expertise from 5+ industries (medical, consumer goods, food, textiles, and manufacturing).
after several rounds of research and investigation sourcing captain worked out a workable proposal from all those involved manufacturers. finally the real ice pack manufactured as expected to launch the market after three months after the proofing.
Feedback:
“Sourcing Captain’s ability to bridge 5 industries turned our concept into a commercial product within 4 months. Their hybrid approach saved us 37% in costs while exceeding performance benchmarks.”
— Matt, President, Innovative Startup